With no name, identity, or strategy, the challenge was to build a bold, high-energy brand from the ground up that would resonate with adrenaline junkies and stand apart in the market. Untamed developed a research-driven brand strategy paired with dynamic creative work to create Adrenaline Research Labs.

A standout element of the launch was the e-commerce–ready website, designed for both seamless functionality and visual impact. We wanted users to get as close as they could to the thrill of experiencing the product in real life, but on-screen. We packed the site with interactive elements, we crafted an immersive lab experience in place of the standard “about” page, we wove visual storytelling in at every touchpoint through conversion. In doing so we reinforced the brand’s narrative and delivered an unforgettable digital experience.