Himalayan Pet Supply was in need a of brand platform refresh in addition to a new creative campaign on both brand and product level. We delivered something both adorable and a little morbidly-disruptive.

Chews Better is an attack on the dog chew category that mostly consists of slaughterhouse scraps, but it can also be spun into a positive narrative around making better choices for our beloved pups. It’s a fun and cheeky campaign delivered in a sickly-sweet package, with lovable characters displaying grotesque features and copy inspired by nursery rhymes (but with a dark little twist).