Revelre Branding & Packaging DesignRevelre was a new brand looking to carve out a space between energy drinks and alcohol alternatives. They envisioned something more than a beverage—a culture-driven brand that felt like an elevated social club. I developed the brand identity and packaging to evoke curiosity, confidence, and a touch of mystery, building a visual world that gives the product a bold presence both on the shelf and beyond.
Media: Logo & Brand Guideline Development / Packaging Design / Print & Digital Advertising / Email / Web Art Direction
Role: Design / Art Direction / UI Design
Revelre Social Club was envisioned as more than a functional beverage—it needed to feel like entry into an elevated ritual. The challenge was creating a brand that communicated the clarity and vitality of ketones while giving consumers a tangible sense of place: a social club people wanted to belong to.
I developed a visual identity that balances ritualistic luxury with transcendence. Rich, saturated color palettes and elegant typography create a sense of exclusivity, while celestial motifs—stars, portals, and symbolic geometry—represent mental clarity, lightness, and transformation. The portal motif, first explored within the logo, became a unifying design device across the packaging system, reinforcing the idea that every can is an invitation into the Revelre experience. Etched fruit illustrations and bold flavor palettes ground the identity in something tactile and appetizing, creating a brand that feels both mysterious and approachable.
